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2005 Press Releases
Moffitt Morton Plant Cancer Care Provide Free Skin Cancer Screenings

9th Annual Melanoma Monday

CLEARWATER, Fla., (April 27, 2005)- Wondering why that golden tan is now spotted with suspicious looking moles? They may be signs of skin cancer. "Melanoma Monday" is an opportunity for the public to receive free skin cancer screenings on May 2, 2005 from 8:30 a.m. to 12:30 p.m. at the Pier 60 Pavilion on Clearwater Beach. A team of 11 physicians and other health care professionals from Moffitt Morton Plant Cancer Care (an affiliation between Morton Plant Hospital and the H. Lee Moffitt Cancer Center and Research Institute) will hit the sand to help beach goers recognize and understand the dangers of melanomas.

"Melanomas, cancer cells, may suddenly appear without warning, but also can develop from or near a mole on the skin. They're often caused by too much exposure to ultraviolet (UVA, UVB) rays from either the sun or tanning beds," said Tim McMahon, director of cancer services at Morton Plant Hospital. "This is a very aggressive type of cancer that can spread to other areas of the body if not detected and treated early."

The Moffitt Morton Plant "Melanoma Monday" event is part of a nationwide campaign to raise awareness about skin cancer. In addition to free skin cancer screenings, the public will receive sun safety information and sunscreen samples.

The American Academy of Dermatology predicts that this year there will be more than one million new cases of skin cancer diagnosed in the United States. Of those, 95,880 will be new cases of melanoma and approximately 4,600 will be diagnosed in Florida. According to the American Cancer Society, there will be 7,770 deaths from melanoma this year - nearly one death every hour.

Morton Plant Hospital joined forces with H. Lee Moffitt Cancer Center & Research Institute to form Moffitt Morton Plant Cancer Care in order to provide research and services for cancer patients.

Situated on the campus of the University of South Florida, the H. Lee Moffitt Cancer Center & Research Institute is a world-renowned cancer treatment and research facility. In 2001 the National Cancer Institute awarded it the status of a Comprehensive Cancer Center - in recognition of its excellence in research and contributions to clinical trials, prevention and cancer control. Additionally, Moffitt is a member of the National Comprehensive Cancer Network.

Established in 1916, Morton Plant Hospital is a 687-bed facility dedicated to improving the health of all it serves through community-owned health services that set the standard for high quality, compassionate care. Morton Plant Hospital has received numerous national recognitions for its quality of care including the Gold Seal of ApprovalTM for Primary Stroke Care from the Joint Commission on Accreditation of Healthcare Organizations (JCAHO) and 100 Top Hospital Overall Quality of Care for five years. Morton Plant is one of only seven hospitals in the United States to be ranked in the100 Top Hospitals: Cardiovascular Benchmarks for Success Study for six consecutive years. Morton Plant Hospital is located at 300 Pinellas Street, Clearwater, Fla., 727-462-7000.

Contact: Beth Hardy, (727) 298-6199 Phone, Amy Morrow (727) 461-8538 Phone, (727) 468-7586 Pager